I'd like to talk about my project called 'the blue envy’. It's a branding project that I created. 'the blue envy' is a denim jean brand that offers comfortable and stylish jeans for the modern consumer. For the branding, I wanted to create something bold, innovative, and outside of the norm. The logo features a beast design that is similar to the Starbucks logo of a mermaid, but with a reversed twist. To add my own design flair to the branding, I used two different shades of blue and a ruby shade as a contrast. The colors create a modern and eye-catching aesthetic that is both bold and fashionable. I also incorporated neon effects into the photography, giving the images a futuristic feel that matches the brand's cutting-edge style. As an additional branding element, I used a Rorschach as a pattern. The Rorschach adds a playful and abstract touch to the brand, while also giving a nod to the brand's focus on individuality and self-expression. Finally, I used a hand-drawn typography as the primary typeface. This adds a personal and unique touch to the branding, emphasizing the brand's focus on quality and individuality. Overall, 'the blue envy' branding is a bold and innovative take on the traditional denim jean brand, emphasizing comfort, style, and individuality.