I'd like to talk about my project called 'SlumbrCo.' It's a branding project that I created. The challenge involved creating a full branding for a company that sells pyjamas. I started by doing some research on other pyjamas sellers' brands and looking at different branding styles.
I wanted 'Slumbr Co.' to have a modern, minimalist look that would appeal to a younger demographic. The final branding includes a logo, business card, packaging design, and tag design. I used a calming blue color scheme with a peachy addition to convey a sense of relaxation and restfulness, and added a playful illustration to give the branding a fun and approachable feel. One of the things I enjoyed most about creating 'Slumbr Co.' was the freedom to explore my own design style and come up with a unique concept. It was challenging at times to balance creativity with the practical aspects of branding, but I learned a lot from the process. Overall, I'm really happy with how 'Slumbr Co.' turned out. It was a great opportunity for me to showcase my skills as a designer and create something that I'm passionate about.